WHO SHOULD LEARN THE CORPORATE SOCIAL RESPONSIBILITY PRACTICE?
RESEARCH HAS SHOWED THAT A COMPANY CULTIVATING CORPORATE SOCIAL RESPONSIBILITY (CSR) PRACTICE WILL ACHIEVE MORE!
The challenge
The theme of Corporate Social Responsibility continues to grow in importance. Sustainable development and business ethics are now high on the public policy agenda.
For business, CSR is enlightened self-interest. Companies exist to make a profit and good CSR pays. Credibility and trust, the focal point of any CSR strategy, are also the key to hiring – and retaining – the best and brightest staff, and the key to branding which consumers and investors can identify with. It is a clear 'win-win' strategy, which goes straight to the 'bottom line'.
For the public at large, CSR plays another role. Trade liberalisation and technological change have opened up unprecedented business opportunities over the past twenty years. Yet the speed of change brings concern about globalisation, economic restructuring and the ever-growing power of multinationals. If corporations demonstrate a sense of social and environmental responsibility, they help to ease the transition towards the new economic order.
For government, the task is to make sure that the process of global economic and social change is managed properly and fairly. If CSR can assist this change, all will benefit. CSR can contribute to Asia’s reform goals of full employment, better jobs and to reduce the number of poor communities. But CSR can also play a role in developing better global governance and improving living and working standards worldwide.
For Corporate Responsibility Executives
You will maximize your effectiveness and save your company money.
For Public Affairs and Corporate Communications Executives
You need to get your company message accurate and on the money with external stakeholder interests.
For Corporate Risk Managers
You need to know about the latest assessment, tracking and management techniques for minimizing risk and maximizing ROI.
For Social Reporting Managers
You need to find out what internal and external stakeholders are looking for in your non-financial report.
For Business Strategy Managers
You need to hear the latest advances in strategy from leading edge companies who are embedding responsibility in the core of their operations.
For Investment, Fund and asset Managers
You need to know what to look for, how to read the ethical balance sheet and how your investors can be brought on your side.
For Investor Relations Executives
You need to know what mainstream and SRI analysts and fund managers are looking for before they invest.
For Corporate social and environmental executives
You need to keep up to date with the new issues, techniques and process structures within corporate responsibility and sustainable development.
For Corporate branding and marketing executives
You need to know how CSR issues can affect your role, your company message and that all important ‘License to operate’.
Other who will benefit from CSR practice include:
Human Resources and Internal Communications Executives
You need to know CSR issues and laws in order to properly communicate and carry them out at your organization(s).
Consultants
You need to have up to date knowledge about laws and issues dealing with CSR so that you can give proper and correct advice to workers, etc.
Public Relation Firms
You need to be abreast of the current CSR issues and rules so that you can properly communicate them to the public.
Non-Governmental Organisations
You need to be informed about CSR issues to assist you in preparing and enforcing your organization's CSR rules and future goals.
Government Agencies
You need to make and enforce rules and laws for CSR (at the state, national, and international levels, etc.) that relate to the environment, human health, and other areas of concern.
Academic and Research Institutions
You need to prepare and carry out appropriate rules in order to provide social responsibility to your employees.
THE INDIVIDUAL AND CORPORATE SOCIAL RESPONSIBILITY
On entering to “Globalization Ages” the challenges for humanity are more complex and possibilities for survival of our civilization are on the edge of ability and responsibility of humankind. The climate change system impact, very dangerous activities of national states entering wars, use of nuclear technologies, use of large number of synthetic chemical products and contemporary technologies from nuclear, particles acceleration, nano technology, digital, GMO, communications, transport to armaments, without knowing their medium- and long-term effect within the biosphere of the Planet Earth, producing enormous quantities of all sorts of waste, having Money Monster leadership, losing working effects of very large share of human population with urbanization and national states’, international, and global bureaucracy and services activities, being hardly able to feed the global human population, losing ability to ensure safe water for humans, losing possibility to have enough space for living and losing possibility to ensure quality air for breathing, are some of the challenges we are facing at present, and likely we shall face them and the unknown and possibly more severe ones in the future. The Corporate Social Responsibility (CSR) Program was invented to support the new challenges faced by corporations and their effect on the human society. One of these challenges is the Money Monster leadership which does not recognize the individual, social and global human society’s needs of now and in the possible sustainable future. The authors believe that CSR and individual social responsibility are forgotten values of humanity neglected by The Money Master.
RESEARCH HAS SHOWED THAT A COMPANY CULTIVATING CORPORATE SOCIAL RESPONSIBILITY (CSR) PRACTICE WILL ACHIEVE MORE!
The challenge
The theme of Corporate Social Responsibility continues to grow in importance. Sustainable development and business ethics are now high on the public policy agenda.
For business, CSR is enlightened self-interest. Companies exist to make a profit and good CSR pays. Credibility and trust, the focal point of any CSR strategy, are also the key to hiring – and retaining – the best and brightest staff, and the key to branding which consumers and investors can identify with. It is a clear 'win-win' strategy, which goes straight to the 'bottom line'.
For the public at large, CSR plays another role. Trade liberalisation and technological change have opened up unprecedented business opportunities over the past twenty years. Yet the speed of change brings concern about globalisation, economic restructuring and the ever-growing power of multinationals. If corporations demonstrate a sense of social and environmental responsibility, they help to ease the transition towards the new economic order.
For government, the task is to make sure that the process of global economic and social change is managed properly and fairly. If CSR can assist this change, all will benefit. CSR can contribute to Asia’s reform goals of full employment, better jobs and to reduce the number of poor communities. But CSR can also play a role in developing better global governance and improving living and working standards worldwide.
For Corporate Responsibility Executives
You will maximize your effectiveness and save your company money.
For Public Affairs and Corporate Communications Executives
You need to get your company message accurate and on the money with external stakeholder interests.
For Corporate Risk Managers
You need to know about the latest assessment, tracking and management techniques for minimizing risk and maximizing ROI.
For Social Reporting Managers
You need to find out what internal and external stakeholders are looking for in your non-financial report.
For Business Strategy Managers
You need to hear the latest advances in strategy from leading edge companies who are embedding responsibility in the core of their operations.
For Investment, Fund and asset Managers
You need to know what to look for, how to read the ethical balance sheet and how your investors can be brought on your side.
For Investor Relations Executives
You need to know what mainstream and SRI analysts and fund managers are looking for before they invest.
For Corporate social and environmental executives
You need to keep up to date with the new issues, techniques and process structures within corporate responsibility and sustainable development.
For Corporate branding and marketing executives
You need to know how CSR issues can affect your role, your company message and that all important ‘License to operate’.
Other who will benefit from CSR practice include:
Human Resources and Internal Communications Executives
You need to know CSR issues and laws in order to properly communicate and carry them out at your organization(s).
Consultants
You need to have up to date knowledge about laws and issues dealing with CSR so that you can give proper and correct advice to workers, etc.
Public Relation Firms
You need to be abreast of the current CSR issues and rules so that you can properly communicate them to the public.
Non-Governmental Organisations
You need to be informed about CSR issues to assist you in preparing and enforcing your organization's CSR rules and future goals.
Government Agencies
You need to make and enforce rules and laws for CSR (at the state, national, and international levels, etc.) that relate to the environment, human health, and other areas of concern.
Academic and Research Institutions
You need to prepare and carry out appropriate rules in order to provide social responsibility to your employees.
THE INDIVIDUAL AND CORPORATE SOCIAL RESPONSIBILITY
On entering to “Globalization Ages” the challenges for humanity are more complex and possibilities for survival of our civilization are on the edge of ability and responsibility of humankind. The climate change system impact, very dangerous activities of national states entering wars, use of nuclear technologies, use of large number of synthetic chemical products and contemporary technologies from nuclear, particles acceleration, nano technology, digital, GMO, communications, transport to armaments, without knowing their medium- and long-term effect within the biosphere of the Planet Earth, producing enormous quantities of all sorts of waste, having Money Monster leadership, losing working effects of very large share of human population with urbanization and national states’, international, and global bureaucracy and services activities, being hardly able to feed the global human population, losing ability to ensure safe water for humans, losing possibility to have enough space for living and losing possibility to ensure quality air for breathing, are some of the challenges we are facing at present, and likely we shall face them and the unknown and possibly more severe ones in the future. The Corporate Social Responsibility (CSR) Program was invented to support the new challenges faced by corporations and their effect on the human society. One of these challenges is the Money Monster leadership which does not recognize the individual, social and global human society’s needs of now and in the possible sustainable future. The authors believe that CSR and individual social responsibility are forgotten values of humanity neglected by The Money Master.
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